Sökmotoroptimering SEOA search engine collects and indexes the web pages a day show up as newcomers in the ever-increasing network of sites – that we commonly call the Web. Search Engine Optimization (Sökmotoroptimering in Swedish) means that in different ways trying to get a site to rank as high as possible in the search engine SERP, ”Search Engine Result Pages”.

The search engine task is to gather information about new sites that will be posted on the web. The search engines will index since the posted sites and presents links to pages in a special ranking as soon as someone looking for a specific phrase.

Google is a great search engine giant has many uses – but by no means the only one. Among other major players in the search industry include Bing (Microsoft) and Yahoo.

Search Engine Optimization, so called ”SEO”

Search engine optimization, often referred to as ”SEO” (search engine optimization) involves the use of different resources trying to get a site to rank as good as possible in search engine results list, the ”SERP” means a ”(Search Engine Result Pages).

Often we talk about on the page – and ”off page” optimization, ie optimization directly on the current site (such as the use of relevant keywords high up on the site) and optimization beyond the page itself (such as inbound links to the site).

There are many ways to improve their rankings in search engine results lists. As a rule of thumb one can say that search engines place great emphasis on site usability. If you have a well designed and user-friendly site has to be a good foundation. Search engines like and brings out the pages that are of great benefit to the reader, therefore rewarded pages that have a vibrant and unique content.

Is it difficult to do Search Engine Optimization?

Yes and no. Certainly you can with a little knowledge and correct simple means in a fundamental way search engine optimize their site, so that greater visibility in search engines. But there are also companies that specialize in this ”SEO”, and that can help you to rank better in search engines.

If you do not feel comfortable with terms such as ”title, h1, h2, and h3”
or if you are concerned about the how you can get more inbound links, it may be wise to turn to experienced experts in the SEO field instead. But remember that the most important is a well designed and user friendly site, with a unique and dynamic content. At that point you can probably do a lot of himself.

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Anders Gärme
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